While casual photos are fun and can capture a unique moment in time, there are many times when traditional poses are more appropriate or required. Consider using traditional poses for executive photos, school photos, engagement shoots, and any time you are not sure your client is open to more casual options. You do not have to stick with these exclusively in these situations, but keep in mind that many couples, parents, clients, etc. have a preset notion of what they expect, and in many situations this includes traditional poses. Discuss this with your client up front if you are not certain.
When sticking to a conservative expression, use a slight smile and watch for your subject's chin, while focusing on your subject's eyes. Remember the techniques for posing each body part and use them together to get a pleasant pose. Ask your friends or family to come pose for you in exchange for their photos on a CD so that you can get practice.
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